Explore current change management models and understand why neuroscience is critical for effective change.
Watch the video
Synopsis
Attend this event to explore current change management models and understand why neuroscience is critical for effective change. Learn new thinking, practical techniques, and get tools to manage continuous change. Gain insights into how neuroscience validates emotional models and discover strategies to maintain engagement and reduce stress during transformations. Walk away with actionable methods to improve your change initiatives and enhance your professional practice.
This webinar will explain the basics of neuroscience and how to integrate neuroscience principles into change management to better handle the emotional and cognitive challenges faced by individuals during continuous and complex changes.
Key learning points will include:
- Challenges of Continuous Change: Continuous and multiple changes cause stress and anxiety among individuals. Melanie will highlight the importance of understanding the emotional and psychological impact of these changes on people.
- Threat vs. Reward Response: Melanie introduces a model based on neuroscience that differentiates between threat and reward responses in the brain. The goal is to move stakeholders from a threat response, characterized by anxiety and stress, to a reward response, characterized by engagement and openness.
- Impact of Stress on Brain Function: Stress and continuous change can lead to hyper-vigilance and reduced cognitive function. Techniques to manage stress and enhance cognitive function, such as hydration and taking breaks, are emphasized.
- Practical Techniques for Change Management: Several practical techniques are shared, including empathy exercises, pre-mortem analysis to anticipate challenges, and providing continuous positive feedback to create dopamine and oxytocin in the brain, which are chemicals associated with motivation, pleasure, and bonding.
- Positive Feedback and Reflection: Positive feedback and reflection are crucial for maintaining energy and momentum in change initiatives. Small, frequent acknowledgments of progress can help maintain motivation and participation.
- Importance of Reflection: Scheduled reflection time allows teams to consider what they have learned, how they can apply it, and who will benefit, ensuring that they maximize the value of each change iteration.
- Future of Change Management: Melanie emphasizes that understanding and applying neuroscience in change management is crucial for future-proofing the profession, especially as the pace and complexity of change increase.
About the speakers
Melanie Franklin
Melanie is passionate about helping people cope with change at work. She is a globally recognised thought leader in change and transformation, driving the change profession forwards, encouraging practitioners to develop their skills. At the same time, she is at the forefront of building a broader capability for change for everyone affected by change at work. Melanie passionately believes that an ability to cope with high volumes of continuous change reduces stress and improves working lives.
To support her work, she continues to challenge her own thinking, advising on the strategy and structure for transformations for the private and public sector globally. She is Chartered Management Consultant, Chief Examiner for the Neuroscience for Change and Agile Change qualifications at APMG International, founder of the Change Capability Community and originator of the annual global Change Capability survey.
Our events are for adults aged 16 years and over.
BCS is a membership organisation. If you enjoy this event, please consider joining BCS. You’ll be very welcome. You’ll receive access to many exclusive career development tools, an introduction to a thriving professional community and also help us Make IT Good For Society. Join BCS today
This event is brought to you by: Business Change specialist group
