AI-driven content generation in enterprise marketing: How marketers are using AI and machine learning to enhance customer engagement.
Speaker
Dave Pugh
Agenda
6:30pm - Start: Using AI and machine learning in marketing to enhance customer engagement
8:00pm - Close
Synopsis
This talk will examine how enterprise marketing professionals from organisations such as Sainsbury’s, Walgreens, and TUI are using AI to improve customer engagement with their brands. Key AI technologies covered in the talk include:
- Natural Language Generation (NLG): Used to create short-form content for emails, SMS, push notifications, and in-app messages.
- Deep Learning Models: To determine which content is most likely to perform best.
- Multi-Armed Bandits: To optimises which content will be delivered to each customer.
The talk will highlight how marketers interact with AI to scale their content generation on a daily basis and how AI generated content out performs human generated 94% of the time. The talk will also introduce a new personalisation capability that allows marketers to deliver content tailored to an individual recipient.
About the speaker
Dave Pugh
Dave Pugh is the VP Product at Jacquard. He has over 20 years experience in product management across a range of organisations from start-ups to multinationals. The common thread has been his focus on bringing new AI products to market, primarily in the marketing technology space
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This event is brought to you by: Mid-Wales branch
