Digital Product Manager (level 4)
Recruit an apprentice to drive the development of products that meet customer needs and fuel organisational growth.
Maximum funding
£18,000
Duration
Typical duration to gateway is 24 months.
Entry requirements
As the employer, you’ll set the selection criteria - this typically includes one or more of the following:
- Achievement of English and Maths qualifications in line with apprenticeship funding rules.
- Working at or above the level of the occupational standard.
- Other relevant qualifications or experience.
Key documents
Overview
A digital product manager will:
- Engage teams and stakeholders to develop a compelling vision and strategy for the product and communicate these over the short and long-term.
- Prioritise the delivery of value delivered through digital products or services to users whilst balancing competing priorities and constraints.
- Develop and prioritise the product backlog, creating user stories and making decisions based on evidence.
- Develop an expert understanding of the users’ needs and champion these in the delivery of the product.
The digital product manager role is found in a wide and diverse range of public and private sector organisations, from tech start-ups, government departments to multi-nationals. Any organisation of any size that creates or uses digital products such as systems, services, apps, websites, software in a digital environment will benefit from this role. Example sectors include banking and finance, telecoms, public sector, gaming, medical and pharmaceutical and cyber security.
Aims and objectives
This standard aims to provide the apprentice with all necessary resources to successfully learn, practice, and complete the skills highlighted as imperative for performing the roles of associate product manager, digital product manager, junior product manager and product manager which is shown by the apprentices’ successful completion of 2 assessment methods: A professional discussion underpinned by portfolio and a project report, presentation and questions.
